Ram returns to NASCAR with a new racing version of the truck
2025-06-09
Ram is officially returning to the NASCAR CRAFTSMAN Truck Series after 13 years. The new Ram 1500 racing concept, inspired by the Warlock, Rebel, and RHO models, was unveiled at the Michigan Speedway. Aggressive design, two-tone bodywork, and improved aerodynamics emphasize the character of the brand.
Ram CEO Tim Kuniskis confirmed that at least four Ram pickups will hit the track in February 2026, most likely at Daytona. This is not just a return - it is a strategic move that highlights the strength, style, and technology of the company's future models.
More than 40% of NASCAR fans own a pickup truck, and participation in the series is a great platform for Ram. The company plans to introduce 25 new products in the next 18 months. The return of the HEMI V8 and a return to racing are part of a plan to relaunch the brand's image.
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